Automating ad operations: turning doers into revenue drivers
Are the time-consuming, error-prone manual processes of traditional ad operations a thing of the past? The answer is simple – they can be. Because there’s a paradigm shift happening in the fast-paced...
View ArticleIs your programmatic data strategy missing the commerce connection?
Commerce data unlocks rich insights into consumer behavior, preferences, and purchase patterns, meaning brands can now craft programmatic strategies with more precision than ever before. The...
View ArticleAligning news publishers and advertisers in election years
News publishers are an invaluable part of our society, providing essential information and fostering public discourse. But as we’ve seen so far in 2024, contentious election cycles can increase...
View ArticlePublishers take note: AI is bringing contextual to new heights
The journey toward third-party cookie deprecation has been long and challenging, punctuated by Google’s recent shift to a consumer-led cookie opt-out model. Still, publishers need to keep moving....
View ArticleWhy adtech loves fragmentation–and why publishers shouldn’t
The advertising landscape is fracturing due to third-party signal loss, causing targeting scarcity for publishers and advertisers. Half of users have “disappeared” from digital advertising by using...
View ArticleBalancing efficiency and authenticity in journalistic use of AI
Two small letters – AI – are proving major disruptors for the digital news industry. Already, 70% of journalists and newsroom leaders use generative AI in some capacity. While we hear much excitement...
View ArticleAudiences value news. Here’s why advertisers should too
For publishers and media outlets, the stakes have never been higher. You carry the torch, delivering trusted journalism, which safeguards democracy. But there’s a challenge we all face: How do we...
View ArticleHow publishers can drive direct-sold advertising success
Direct-sold advertising is a win-win for publishers and advertisers. Publishers get more control of how to package and price their inventory without as many intermediaries taking a cut. And...
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Reimagining the place of news in social media
As with many of you, the 2024 Reuters’ Digital News Report continues to give us much to reflect on even months after its release. While there are many learnings from the report, the one chart that...
View ArticleHow publishers can avoid the high cost of inaccurate data
Every year, poor data quality costs organizations an average $12.9 million, according to Gartner. These companies are actively looking for ways to eliminate that waste and the market has responded....
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